Eyal Pe'er

Senior Lecturer at the Federmann School of Public Policy and Government at the Hebrew Univesity of Jerusalem. 

I study, teach and give talks about how our decisions can be made better with insights from behavioral sciences. 

I study how choice architecture - the manner by which different options or outcomes are designed and presented - impact people’s everyday choices and decisions. Specifically, the goal of my research is to identify "nudges" that can be used to improve decisions by helping people choose in manners more consistent with their self-preferences, their goals or values, or for important societal goals. This includes basic research on biases in choice or applied research on improving choice in domains such as privacy and cybersecurityunethical behavior, and enviornmental protection. Read more on my Scientific Biography. 

personalised nudges poster from SJDM