The paradox of wanting privacy but behaving as if it didn’t matter

The increasingly sophisticated and ubiquitous technologies centred on collecting and using consumer data are keeping the public discussion over privacy at centre stage. An important point of contention in that the debate focuses on the sometimes surprising nature of individuals’ privacy choices, and their relationship to the so-called “privacy paradox.” The term refers to apparent inconsistencies between people’s stated privacy behavioural intentions and their actual behaviours. Much effort in the privacy literature has been aimed at understanding the roots of the paradox, or debating its very existence.

Read more in our post at the London School of Economics Business Review