Ongoing Research Projects

Personalized nudges for increased computer security behavior
(with Dr. Serge Egelman from UC Berkeley, and his team)
This ongoing project, funded by the NSF-BSF joint grant program, examines how to customize and personalize computer security warning and nudges, according to users' individual differences, and how to mitigate present bias in computer users' security choices. Read more here. 

Reducing water consumption using social norm nudges
(with the Israeli Water Authority and Mr. Itay Sisso)
In a large-scale field study, we explore different pro-enviornment nudges of social norms and their effects on actual water consumption. 

Using affidavits to reduce unethical behavior and enhance trust
(with Prof. Yuval Feldman and the Israeli Democracy Institute)
We test the uses of affidavits (pledges of honesty taken ex-ante) as method of "soft regulation" that reduces regulatory burden, in order to mitigate unethical behavior and enhance trust betewen regulated parties. 

Doctoral Research Projects (see posters below)

Do children experience choice overload when faced with large choice sets?
By Ph.D. Student Hilla Schupak)
When people are faced with a large amount of choices, they sometimes experience “choice overload” that leads to indecision, lower choice satisfaction, and sub-optimal choice. This project examines whether, and to what degree, are children susceptible to this effect and explores the developmental roots of this phenomena.

Unethical consumption and customer satisfaction
(By Ph.D. Student Nurit Hod and Prof. Shai Danziger from Tel-Aviv University)
Unethical consumption is a prevalent everyday phenomenon, with high financial costs to firms and society at large. This project examines whether the opportunity to cheat impact consumers’ satisfaction and recommendations, and whether self-justification can reduce ethical dissonance and thus moderate differences between the behaviors of consumers who cheat vs. those who consume ethically

Business-owners' attitudes towards nudges
(By Ph.D. Student Ariel Tikotsky)
We explore how business owners feel and think about the government using nudges to impact the behavior of a) the business organization themselves (we call those "G2B nudges) and b) use the business to change consumers' behavior ("G2B2C nudges"). 

Consumers' preferences between volume and similarity in online reviews
(By Ph.D. Student Limor Sahar-Inbar)
This project examines how, and under what conditions, would consumers prefer getting online ratings from larger amounts of unknown consumers (valuing volume over similarity) vs. smaller amounts of consumers that are more similar to them.



Consumers' preferences between volume and similarity in online reviews - poster.pdf323 KB
Unethical consumption and customer satisfaction - poster.pdf256 KB
Business-owners' attitudes towards nudges - poster.pdf327 KB
choice overload among children - poster.pdf966 KB
abstractlimor.pdf346 KB
abstract_choice_overload_among_children.pdf133 KB